📅 September 16, 2026
Amazon Is Filming All or Nothing at Manchester United. On This Season, Just Call It Nothing
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Amazon is filming Manchester United’s season for All or Nothing. Four league games in, United have four points, one win, and a home defeat to ten men. On current evidence the title’s too long by two words. Call it Nothing.
@mavjonesdotcom The #amazonprime documentary on #manchesterunited seems like it is going to be terrible the way the season is shaping up. There will probably be a lot of drama, and it won’t be the good kind of drama. #manutd have started out very poorly. I wonder what the group are thinking now. What will happen when this airs @manutd
♬ original sound – Man United, for Americans – Man United, for Americans
That’s our take, and the numbers back the joke up. The show, the money, and what the cameras have filmed so far.
What was announced
United confirmed the series on 15 June 2026. Prime Video follows the 2026/27 season, filming started in pre-season, and All or Nothing: Manchester United streams in summer 2027 in more than 240 countries and territories. The access covers the dressing room at Old Trafford and the rebuilt Carrington training complex.
Tara Erer, who runs UK film and unscripted television for Prime Video, said: “Manchester United is more than a football club: it is a global phenomenon. All or Nothing: Manchester United was a story we had to tell.” United’s chief communications officer Toby Craig said: “Now is the right time to open our doors, so that for the first time our fans around the world can see behind the scenes of a club which means so much to so many people.”
Read that second quote again with a straight face. The club reckoned now was the right time.
What “now” has looked like
Since the cameras started rolling, United have taken four points from four league games. One win, at home to Ipswich. A draw at Everton. A defeat to Hull. Then the derby, where City played 67 minutes with ten men, won 1-0, and United managed three shots on target.
The refereeing body has since admitted the goal should not have stood, which we wrote about here. That’s the one episode-worthy moment of the season so far, and it’s a story about United being wronged rather than United being good.
The exception, and it is a real one: 4-0 against Sabah in the Champions League, ten shots on target, the first clean sheet of the season, on the club’s first European night in three years. If the series has a first-act high point, that was it.
The money
United called it a “record access fee for any comparable documentary”. Two numbers are in circulation and they do not agree. Keith Wyness, the former Everton chief executive, told Football Insider he expects around £20m with viewership add-ons taking it to £25m. Andy Mitten’s reporting puts it nearer £10m as a flat fee, with Amazon owning the footage and no royalties going back to the club.
Both are second-hand. United haven’t published a figure, so treat the range as a range.
The part that should worry you
These deals usually come with a lock on the door, too. Football finance analyst Adam Williams, talking to United in Focus, put it plainly: “The contracts between the two parties probably gives United a veto over any footage that would be genuinely embarrassing for the club. That tends to be how these sweetheart deals work.” He also suspects the manager had a say: “I think it’s entirely possible that Carrick will have had a term in his contract that stipulated that he has to be on board with the documentary, too.”
Both of those are informed guesses, not confirmed contract terms. But they describe every version of this show we’ve already seen. All or Nothing has done Manchester City, Tottenham and Arsenal. The only episodes anyone still quotes are Mourinho’s one-liners at Spurs, and that’s because Mourinho couldn’t help himself, not because the format wanted it.
A team-talk after a home defeat to ten men, filmed honestly, would be the best television this series has produced. You won’t be shown it.
Why they said yes now
Ruben Amorim turned this project down. He left in January 2026, Carrick took over, and United finished third and qualified for the Champions League. That run is why the club felt safe opening the doors. They signed up expecting to film a rebuild that was already working.
Instead the first act is four points from four, a home derby lost to ten men, and a cup tie against Brighton on Wednesday night that now matters more than a third-round tie should. Carrick had won nine of his previous ten at home before Sunday. The material is there for a redemption arc. It’s also there for something much worse.
So is the show the problem?
No. Nobody at Carrington is dropping points because there’s a camera in the room, and an audience of hundreds of millions in 2027 is worth having.
The trouble is that All or Nothing only works when there’s an “all”. City had a hundred-point season. Arsenal had a title race. Spurs had Mourinho. United, right now, have four points, a corrected refereeing error, and one very good night against Sabah.
Nine months of football left to fix it. Which would you rather they got right: the season, or the show?
Sources: Announcement, filming window, release and the Erer and Craig quotes from About Amazon — All or Nothing: Manchester United coming to Prime Video and Football365 (announcement dated 15 June 2026). The £20m-£25m estimate from Keith Wyness via Football Insider, reported by Goal; the competing c.£10m flat-fee report from Andy Mitten, and the Adam Williams quotes on the veto and the Carrick clause, from United in Focus. Amorim’s refusal and the Carrick handover from Goal. Season results, the Sabah win and the derby from our own match coverage. Accurate as of 15 September 2026.